Benelli sales target for this year is 2000 units and it is planning aggressive steps to penetrate deeper in the market…
Benelli is making headlines ever since it began its second innings in India in partnership with Mahavir Group. It brought back many of the high sellers which it used to sell during DSK’s times. It then slashed prices of some of them to make them competitive.
It introduced two brand new 500 cc motorcycles – TRK 502 adventure tourer and Leoncino scrambler. These were followed by the 250cc Leoncino and the most aggressive Imperiale 400 which has become the most affordable Benelli in India.
The results of all the aggression are beginning to show. According to a report at Economic Times, Vikas Jhabakh, MD of the company said that they have sold over 1400 units since January 2019 which is an average of over 150 units every month.
Benelli intends to close the year with 2000 units (or an average of little less than 200 units every month). Considering that the deliveries of Imperiale 400 – the motorcycle which is priced aggressively at 1.69 Lakh are about to commence, the target looks achievable. It has already amassed 500 bookings! It has motorcycles ranging from 300 cc to 600 cc at the moment and it is abundantly clear that it intends to play in the entry to mid-segment in India.
Benelli has recently announced that it has increased its production capacity in its current assembly plant near Hyderabad to 20,000 units per year. It clarifies that it has room to further increase it to 40,000 units when there is demand.
It also has plans to reach 80-100 dealerships by the end of 2020. The strategy is to venture in 60-65 unique cities and also enhance the presence in the bigger cities where it is already present.