Benelli sales target for this year is 2000 units and it is planning aggressive steps to penetrate deeper in the market…
Benelli is making headlines ever since it began its second innings in India in partnership with Mahavir Group. It brought back many of the high sellers which it used to sell during DSK’s times. It then slashed prices of some of them to make them competitive.
More recently, it has launched two brand new 500 cc motorcycles – TRK 502 adventure tourer and Leoncino scrambler. The results of all the aggression are beginning to show. According to a report at Economic Times, Vikas Jhabakh, MD of the company said that they have sold about 1000 units in the first 6-7 months of the year and the plan is to double the numbers by the end of this year.
Which means Benelli intends to end the year with total numbers of around 2000 units or an average of little less than 200 units every month. Considering that the prices of its lineup start at 2.99 Lakh ex-showroom (for the TNT 300), these are good numbers to start with. It has motorcycles ranging from 300 cc to 600 cc at the moment and it is abundantly clear that it intends to play in the entry to mid-segment in India.
On its social channels, Benelli has also announced that it has increased production capacity in its current assembly plant near Hyderabad from 7000 units to 20,000 units per year. It has informed that it has room to further increase it to 40,000 units when there is demand.
Among its upcoming products, Imperiale 400 is coming soon and it will challenge the very formidable Royal Enfield and the latest sensation Jawa in the retro classic segment. And in a surprising bit, Mr Jhabakh has also announced launch of 2-3 quarter liter motorcycles in the coming months (more details).