Dominar 400 price has seen a consistent increment since launch.
Bajaj launched the Dominar 400 at a surprising price tag of Rs 1.36 Lakh for the entry level variant (here is the launch article). However, within a year and 3 months they have revised the prices of the motorcycle multiple times.
In a latest move, the Pune based motorcycle maker has, yet again, increased the motorcycle’s prices. Here they are along with a comparison with the first announced price tags…
Latest Dominar 400 Price
|Variant||Launch Price*||Current Price**|
|Dominar 400 Disc brake||Rs 1.36 Lakh||1.44 Lakh|
|Dominar 400 ABS||Rs 1.50 Lakh||1.58 Lakh|
*prices ex-showroom Delhi; **prices in all states of India
- This is probably Dominar’s fourth or fifth price hike in 15 odd months which corresponds to one hike every three-four months!
- Because of this, it probably becomes the only motorcycle with so many price increments within one odd year of its launch.
- Total gross increment is Rs 8,000 which is nearly six percent of the original cost of the motorcycle!
So, it appears that the strategy was to introduce the motorcycle at shocking price tags, to create that initial hype, and gradually increase it, till it comes to acceptable levels (for the company).
So, has it become overpriced?
Go through the following price list…
|Mahindra Mojo||Starting Rs 1.49 Lakh|
|CBR 250R||Rs 1.64 (non-ABS) & 1.93 (ABS) Lakh|
|Himalayan||Rs 1.70 Lakh|
|Apache RR 310||Rs 2.05 Lakh|
|Fazer 25||Rs 1.29 Lakh|
|Duke 250||Rs 1.75 Lakh|
|Duke 390||Rs 2.30 Lakh|
The full blown Dominar 400 costs Rs 1.58 Lakh ex-showroom and you have plethora of features on offer – like slipper clutch, dual channel ABS, all LED headlamps, 35 PS and 35 Nm etc.
None of its rivals which cost less (or about the same) are anywhere close in terms of its specs and features. So, if you see, despite the number of price revisions, Dominar still remains a value for money offering.
However, the motorcycle’s sales are not even remotely close to what Bajaj had aspired for in the beginning!