Dominar 400 price has seen a consistent increment since launch. Also see price comparison with rivals…
Bajaj launched the Dominar 400 at a surprising price tag of Rs 1.36 Lakh for the entry level variant (here is the launch article). However, within a year and 7 months they have revised the prices of the motorcycle multiple times.
Recently, the Pune based motorcycle maker increased the motorcycle’s prices yet again, within two months of an earlier revision. Here they are along with a comparison with the first announced price tags…
Latest Dominar 400 Price
|Variant||Launch Price*||Price in March 2018**||Price in May 2018**||Latest Price (July 2018)**|
|Dominar 400 Disc brake||Rs 1.36 Lakh||Rs 1.44 Lakh||Rs 1,46,111||Rs 1,48,043|
|Dominar 400 ABS||Rs 1.50 Lakh||Rs 1.58 Lakh||Rs 1,60,272||Rs 1,62,074|
*prices ex-showroom Delhi; **prices in all states of India
- This is Dominar’s seventh price hike in 19 months which corresponds to one hike every (less than) three months!
- Because of this, it probably becomes the only motorcycle with so many price increments within one and a half year of its launch.
- Total gross increment is Rs 12,000 which is nearly 9 percent of the original cost of the motorcycle!
- The problem is that the last increment was barely two months away in May! Why is Bajaj doing it in bits and pieces – why can’t they just increase it in one shot like TVS did with Apache 310 (read report)?
It appears that the strategy was to introduce the motorcycle at shocking price tags, to create that initial hype, and gradually increase it, till it comes to acceptable levels (for the company).
So, has it become overpriced?
Go through the following price list…
|Mahindra Mojo||Starting Rs 1.49 Lakh|
|CBR 250R||Rs 1.64 (non-ABS) & 1.94 (ABS) Lakh|
|Himalayan||Rs 1.70 Lakh|
|Apache RR 310||Rs 2.23 Lakh|
|FZ25 / Fazer 25||Rs 1.19 / 1.29 Lakh|
|Duke 250||Rs 1.75 Lakh|
|Duke 390||Rs 2.30 Lakh|
*all prices approx ex-showroom Delhi
The full blown Dominar 400 costs Rs 1.62 Lakh ex-showroom and you have plethora of features on offer – like slipper clutch, dual channel ABS, all LED headlamps, 35 PS and 35 Nm etc.
None of its rivals which cost less (or about the same) are anywhere close in terms of its specs and features. So, if you see, despite the number of price revisions, Dominar still remains a value for money offering.
However, the motorcycle’s sales are not even remotely close to what Bajaj had aspired for in the beginning! For the month of May 2018, Dominar 400 registered only 1191 units, which are less than half the numbers of Duke 200 (See sales comparison with other motorcycles).
For this month, Bajaj has launched biggest offers on all its motorcycles. Dominar gets 5 year extended warranty and more – read details here.