Fourth Price Hike of the Year for Dominar; Now Costs 1.63 Lakh

Dominar 400 price has seen a consistent increment since launch. Also see price comparison with rivals… 

Bajaj launched the Dominar 400 at a surprising price tag of Rs 1.36 Lakh for the entry level variant (here is the launch article). However, within a year and 10 months they have revised the prices of the motorcycle multiple times.

Recently, the Pune based motorcycle maker increased the motorcycle’s prices yet again, within three months of an earlier revision – making it the fourth hike of the year. Here they are along with a comparison with the first announced price tags…

Latest Dominar 400 Price

Variant Launch Price* Price in March 2018** Price in May 2018** Price in July 2018** Latest Price (Oct 2018)**
Dominar 400 Disc brake Rs 1.36 Lakh Rs 1.44 Lakh Rs 1,46,111 Rs 1,48,043 1,49,045
Dominar 400 ABS Rs 1.50 Lakh Rs 1.58 Lakh Rs 1,60,272 Rs 1,62,074 1,63,045

*prices ex-showroom Delhi; **prices in all states of India

  • This is Dominar’s eighth price hike in 22 months which corresponds to one hike almost every 2.5 months!
  • Because of this, it probably becomes the only motorcycle with so many price increments within one and a half year of its launch.
  • Total gross increment is Rs 13,000 which is nearly 10 percent of the original cost of the motorcycle!
  • The problem is that the last increment was barely three months away in July! Why is Bajaj doing it in bits and pieces – why can’t they just increase it in one shot like TVS did with Apache 310 (read report)?
Dominar Adventure
Custom Dominar

It appears that the strategy was to introduce the motorcycle at shocking price tags, to create that initial hype, and gradually increase it, till it comes to acceptable levels (for the company).

So, has it become overpriced?

Go through the following price list…

Competition Approx Prices
Mahindra Mojo Starting Rs 1.49 Lakh
CBR 250R Rs 1.64 (non-ABS) & 1.94 (ABS) Lakh
Himalayan Rs 1.70 Lakh
Apache RR 310 Rs 2.23 Lakh
FZ25 / Fazer 25 Rs 1.19 / 1.29 Lakh
Duke 250 Rs 1.75 Lakh
Duke 390 Rs 2.30 Lakh

*all prices approx ex-showroom Delhi

The full blown Dominar 400 costs Rs 1.63 Lakh ex-showroom and you have plethora of features on offer – like slipper clutch, dual channel ABS, all LED headlamps, 35 PS and 35 Nm etc.

Bajaj May be Working on a Bigger Pulsar 220 – a 250cc!

None of its rivals which cost less (or about the same) are anywhere close in terms of its specs and features. So, if you see, despite the number of price revisions, Dominar still remains a value for money offering. But that may change in the upcoming model – details & spy pics here.

Dominar 400 adventure – Here is a custom mod. Click pic for details

First Bajaj-Triumph Motorcycle Could be a 500 cc Single; All the Details So Far…

However, the motorcycle’s sales are not even remotely close to what Bajaj had aspired for in the beginning! For the month of September 2018, Dominar 400 registered only 1095 units, which are only one third the numbers of Duke 200 (2864 units).