Dominar 400 price has seen a consistent increment since launch. Also see price comparison with rivals…
Bajaj launched the Dominar 400 at a surprising price tag of Rs 1.36 Lakh for the entry level variant (here is the launch article). However, within a year and 10 months they have revised the prices of the motorcycle multiple times.
Recently, the Pune based motorcycle maker increased the motorcycle’s prices yet again, within three months of an earlier revision – making it the fourth hike of the year. Here they are along with a comparison with the first announced price tags…
Latest Dominar 400 Price
|Variant||Launch Price*||Price in March 2018**||Price in May 2018**||Price in July 2018**||Latest Price (Oct 2018)**|
|Dominar 400 Disc brake||Rs 1.36 Lakh||Rs 1.44 Lakh||Rs 1,46,111||Rs 1,48,043||1,49,045|
|Dominar 400 ABS||Rs 1.50 Lakh||Rs 1.58 Lakh||Rs 1,60,272||Rs 1,62,074||1,63,045|
*prices ex-showroom Delhi; **prices in all states of India
- This is Dominar’s eighth price hike in 22 months which corresponds to one hike almost every 2.5 months!
- Because of this, it probably becomes the only motorcycle with so many price increments within one and a half year of its launch.
- Total gross increment is Rs 13,000 which is nearly 10 percent of the original cost of the motorcycle!
- The problem is that the last increment was barely three months away in July! Why is Bajaj doing it in bits and pieces – why can’t they just increase it in one shot like TVS did with Apache 310 (read report)?
It appears that the strategy was to introduce the motorcycle at shocking price tags, to create that initial hype, and gradually increase it, till it comes to acceptable levels (for the company).
So, has it become overpriced?
Go through the following price list…
|Mahindra Mojo||Starting Rs 1.49 Lakh|
|CBR 250R||Rs 1.64 (non-ABS) & 1.94 (ABS) Lakh|
|Himalayan||Rs 1.70 Lakh|
|Apache RR 310||Rs 2.23 Lakh|
|FZ25 / Fazer 25||Rs 1.19 / 1.29 Lakh|
|Duke 250||Rs 1.75 Lakh|
|Duke 390||Rs 2.30 Lakh|
*all prices approx ex-showroom Delhi
The full blown Dominar 400 costs Rs 1.63 Lakh ex-showroom and you have plethora of features on offer – like slipper clutch, dual channel ABS, all LED headlamps, 35 PS and 35 Nm etc.
None of its rivals which cost less (or about the same) are anywhere close in terms of its specs and features. So, if you see, despite the number of price revisions, Dominar still remains a value for money offering. But that may change in the upcoming model – details & spy pics here.
However, the motorcycle’s sales are not even remotely close to what Bajaj had aspired for in the beginning! For the month of September 2018, Dominar 400 registered only 1095 units, which are only one third the numbers of Duke 200 (2864 units).