KTM on Bajaj-Triumph partnership – In a recent interview, head of KTM, Stefan Pierer shared what he thinks about their strategic partner – Bajaj’s new venture with Triumph.
Stefan Pierer, the head of KTM Group AG (which also owns Husqvarna), opened up on their plans for the future in a recent interview given to a foreign automotive portal. He spoke about how they plan to venture into the 500 cc twin-cylinder engine segment and gave away the launch time frame for motorcycles based on this upcoming platform. You can read more about it here.
KTM on Bajaj-Triumph Partnership
In the same interview, he was asked what he thinks about their strategic partner – Bajaj Auto’s new venture with the UK based Triumph motorcycles. On this, Pierer replied that Rajiv Bajaj (Managing Director of Bajaj Auto) has always discussed the Triumph partnership with him, and he does not see it as a threat.
He went on to say that it won’t be a problem for KTM, as Triumph is more of a “Heritage” brand, and KTM is a racing (sports motorcycle) brand (and hence, there is no direct competition). He shared that Bajaj is leveraging partnership with Triumph to strengthen its production capacity. This will also bring in advantages to the supply chain and it may end up benefiting everyone.
However, he parted away from this topic by passing a typical-Pierer comment – It took the parties a long time (about three years) to formalize the pact and it is not the speed at which KTM, as a racing brand, works!
Bajaj & Triumph have confirmed that their first motorcycle will be priced under Rs 2 lakh price mark and work is already underway. You can read more details here.
Stefan also talked about his belief that TVS’ buyout of Norton Motorcycles may not be a ‘good’ decision. You can read more about it here.
– Moin Ahmed
Source: Le Repaire