₹2 Lakh Triumph motorcycle launch not severely impacted by COVID-led lockdown. There may be some strain but timelines won’t shift much…
Bajaj has partnered with British motorcycle maker Triumph in what could be termed as another potential disrupter in India’s mid capacity motorcycle segment, after KTM. In January this year in a press meet, the duo shared some shocking revelations on their plans for our market. We have discussed them here.
However, the single biggest confirmation is that the first motorcycle will be priced under ₹2 Lakh and it will be sold under the Triumph’s moniker. We have discussed the possible displacement here and the form here.
In a latest word coming out from Shoeb Farooq, Business Head – Triumph Motorcycles India, it is confirmed that there will not be a delay in the launch of the first motorcycle due to COVID inflicted lockdown India had to enforce. And it should be here by the promised timeline of 2022 ie just after next year.
Farooq confirmed that a couple of months due to the pandemic may put some strain but the development is on track and the timelines should not see a significant shift. He elaborated…
We are super excited and we are really looking forward to this whole partnership taking shape as soon as possible. We are looking at this huge opportunity that is going to get created. Look at the two big giants in their own sphere of things coming together and creating products. The aspiration of the partnership is to get into the 200-700 cc. That’s a huge space we are talking about and is one of the most relevant spaces in the industry going forward. The aspiration with the partnership is also pretty large…
No Bajaj Branded Motorcycles in Bajaj-Triumph Deal
Despite the fact that there is a lot untold about the products, there is, actually, a lot of excitement in the motorcycles that will be emanating out of this partnership. These Triumph’s will be manufactured by Bajaj in India and will be launched in the domestic market along with exports to various countries of the world. This will provide Triumph the potential to encompass a massive customer base – completely different from its current portfolio…
Source – Car and Bike
