Opinion: Why THIS is The MOST Challenging Time for Hero MotoCorp

Hero BSVI challenges: This transition for India's largest maker will not be easy and it may have to take some very courageous decisions to continue with the leadership it has... The government had announced, well...

Hero & Honda Persist, Bajaj Discontinues: Two Contrast Strategies

Bajaj discontinues products like a pack of cards whereas Hero & Honda persist; which strategy is better...? It is abundantly clear that the top honchos at Bajaj want and expect results too fast. So, if...

Opinion: Is Removal of Honda CB 300R from the Website a Positive SIGN…?

CB300R BS6 launch may bring with it a lot of interesting bits, including reduction in price. Let's discuss... Honda lists its motorcycles under two tabs on its website - 'Motorcycle' and 'Super Bikes'. As their...

Opinion: Is Jawa Shooting Itself on the Foot?

Was Jawa Perak a necessity at this point? If this is not shooting yourself on the foot then what is? What is Jawa trying to do is beyond comprehension. Here is the quick list of...

Do Influencers Really Influence Motorcyclists? Part I

By: Syed Shiraz When was the last time your initial, or even the final, decision of buying a particular motorcycle was influenced by a picture of that bike with a girl on it? I can...

Will Honda Price its Hornet ADV/NX200 Sensibly…?

Let me share a quick one on possible Honda NX200 price band when it arrives here on 19th August. Will the Jap be reasonable this time...? Honda has been known to make pretty reliable...