Apache 310 vs RC390 sales – This battle is something to watch out for… It has been a tie in the last four months!
As we reported earlier, TVS was probably keeping production of Apache 310 controlled but it now appears that they are gradually increasing its manufacturing to match up to the demand.
From ’66’ units in December 2018, to 200-300s in subsequent months, Apache 310 marched to 800-900 units a month. After 983 units of March (which are its best numbers yet), Apache 310 registered wholesale dispatches of 862 units in the month of April 2018. But they dropped to 595 units in the month of May and 476 units in June!
In comparison, arch rival KTM RC390 (including Duke 390) registered total wholesale dispatches of 716 units in March, 800 units in April 2018, 663 units in May and 702 in June. This means that for the last two months Apache has seen a decline and though on a lower trajectory, KTM has been relatively stable.
What goes in favour of TVS is that it is a single motorcycle fighting it out against two of the well established rivals and it must not be forgotten that TVS is shipping it to only about 50 dealerships in India at this point.
In the same month of June, Dominar, registered 1277 units. Here is how the Apache 310 stacks up against motorcycles around the same segment…
Apache 310 vs RC390 vs Others – Sales
|Motorcycle||May 2018 Sales||June 2018 Sales|
|TVS Apache 310||595||476|
|Bajaj Dominar 400||1191||1277|
|KTM Duke and RC 390||663||702|
|KTM Duke 250||671||601|
|Honda CBR 250R||557||401|
In an earlier interaction, Arun Siddharth, VP Marketing of premium motorcycles at TVS, told us that they are sold out for the coming few months and they are increasing the motorcycle’s production. He also elaborated that expansion of the motorcycle to cities where the motorcycle is not available yet will be impacted. You can read details here.
TVS recently increased the price of the Apache 310 by a significant margin and it has come very close to the KTM’s 390 siblings. It would be interesting to see if they can hold on to the momentum. They have plans to sell 10,000 units in the first year. They have also unveiled the race-spec Apache, which comes with 4 changes (details here).