Yamaha Sets 2 More Premium ‘Blue Square’ Showroom In Mumbai Region

Yamaha Blue Square locations now total to 73 established locations… Yamaha recently revised minimum requirements to setup new locations…

India Yamaha Motor (IYM) have announced the opening of 2 more locations of their Premium Blue Square showroom in the Mumbai Region. 

These 2 new outlets follow the recent inauguration of the Blue Square showrooms in the Ulhasnagar region of Mumbai, where, for the first time, they have reduced the minimum required space to establish their Blue Square dealerships. This has allowed them to expand their premium dealership network in bigger cities such as Mumbai, NCR etc. where there are limited spaces available. 

2 More Premium Yamaha Blue Square showrooms Inaugurated in Mumbai Region

Other than ‘Swastik Auto’ in Ulhasnagar, 2 more Blue Square showrooms have been established under the name of ‘Dolphin Auto’ covering 1,518 sq. ft. in the Saki Naka area and ‘AIMS Yamaha’ covering 1,010 sq. ft. area in Manpada area, Thane. 

These first 2 premium dealerships serve as 3S facility – Sales, Service & Spares – while the AIMS Yamaha dealership only deals with the sales of the Yamaha two-wheelers.

Yamaha states their Blue Square facilities are designed to define their legacy in global motorsports with ‘Blue’ characterizing their racing DNA and ‘Square’ defining an entry into the world of Yamaha. 

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These exclusive outlets showcase the brand’s racing DNA through a Yamaha Blue-themed interior and a borderline surrounding the exterior of the outlet. Both of these new locations are 3S facilities offering – end-to-end Sales, Service and Spares support. 

Speaking on the occasion, Mr. Eishin Chihana (Chairman, Yamaha Motor India Group) said –

“As a part of ‘The Call of the Blue’ brand campaign, Yamaha is excited to announce the launch of 3 new Blue Square showrooms in Mumbai. Being the business capital of India, Mumbai is extremely important for Yamaha and these premium outlets will pave the way for building a stronger reach in the region. Through these Blue Square showrooms, we want every customer to attain a sense of belonging to Yamaha’s rich heritage in international motorsports. These premium outlets will enable our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparel, providing them with a unique buying and ownership experience.”

The Blue Square premium outlets showcase a varied display of Yamaha motorcycles along with genuine accessories, apparel, and spare parts. These showrooms also feature a café that serves as a platform for customers to connect with each other and gain information about the brand as well.

Presently, Yamaha have a total of 73 established Blue Square showrooms spread across Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi and the other North-Eastern States.

In other new, Yamaha India is planning ti bring 2 of their most popular middleweight bikes of the naked and supersport segment into India. Read all which 2 models are coming here and which sadly didn’t make the cut here.