Yamaha Inaugurates 1st Premium ‘Blue Square’ Outlet In Mumbai

Yamaha Blue Square dealerships are growing rapidly in number… Now with them relaxing requirements, new small locations can be facilitated… 

India Yamaha Motor (IYM) have announced the opening of their 1st premium Blue Square showroom in Mumbai, Maharashtra. This new premium outlet is a long time coming, and is only possible after the Japanese manufacturer relaxed their size requirements for premium dealerships. 

First Blue Square showroom Of Mumbai

The 1st Blue Square outlet is inaugurated under the name of ‘Swastik Auto’ in Ulhasnagar. The Ulhas nagar region is not situated in the heart of the city, but does fall under the Mumbai Metropolitan Region. 

Yamaha states their Blue Square facilities are designed to define their legacy in global motorsports with ‘Blue’ characterizing their racing DNA and ‘Square’ defining an entry into the world of Yamaha. 

These exclusive outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a borderline surrounding the exterior of the outlet. Both of these new locations are 3S facilities offering – end-to-end Sales, Service and Spares support. 

The Blue Square premium outlets showcase a varied display of Yamaha motorcycles along with genuine accessories, apparels, and spare parts. These showrooms also feature a café that serves as a platform for customers to connect with each other and gain information about the brand as well.

Presently, Yamaha have nearly 64 Blue Square showrooms spread across Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi and other North-Eastern States.

In other news, Yamaha is planning to bring their premium middleweight models – MT-07 & R7 – in small numbers, into our market to test the water and see if it is lucrative for them to bring more models here. These models will be showcased in the Blue Square premier dealerships in various key cities of India.