Mahindra Two Wheelers, a fringe player in the Indian automotive scene, is intensifying its efforts to extend its clout among the competition. Though it has five models among its scooter lineup, it doesn’t really flatter to deceive in the motorcycle segment. Its first effort, Stallio, failed to create an impression due to some niggling issues affecting the gearbox.
But the auto major seems to have put that setback behind itself. A revived version of their earlier bike called as Pantero, was launched a few months back. Mahindra claims that they have looked into the earlier issues, and they seem confident of this bike making a good onslaught on the other entry-level models.
The activity stream doesn’t end with the Pantero. Mahindra Two Wheelers has a busy year ahead. Here are their probable launches :-
1. CENTURO :- This is the more premium version of the Pantero. Expect a somewhat-snazzier skin, accompanied by quite a few nifty-yet-useful features like guide-me lamps, and a digital console as well apart from ribbed chest etc.
But be ready to shell out a few extra bucks if you want this one. According to Business Standard, Centuro is all set to make inroads into our market probably within the second quarter of this year ie somewhere between June and September 2013.
2.THE MOJO :- This peculiar looking 300cc bike has managed to keep the gossips going around. It has been playing peek-a-boo with our eyes for quite some time, and it doesn’t really seem intent on making it to the showrooms.
Though we will never really know what is going on in the Mahindra design factory, but Mahindra has, time and again, confirmed that they are working on this flagship 300 cc platform. Mojo is expected to make way towards the end of this year.
3.A 150cc BIKE :- We must say this came as a shocker to us, we hadn’t really seen it coming!
Okay, facepalming over, let’s move on! According to Mr. Dharmendra Mishra, VP of Sales and Customer Service, Mahindra Two Wheeler is readying its springboard to launch itself into the intense 150cc melee. He refused to mention any probable time window for the launch, but quite cryptically he expressed that they are readying a portfolio to be perceived as a competitive player, and they will place their foot on the right segment at the right time.
So we have another home-grown manufacturer making its moves in the very murky waters of the motorcycle segment, which comprises nearly three-quarters of the total two-wheeler market of India. They have a plant at Pithampur near Indore with an installed capacity of a million units a year and have pitched INR 500 Crores as R&D investment for the next five years.
Do you feel Mahindra will be able to recreate its Scorpio-and-XUV500-Moments in the 2-Wheeled Arena? Do put your feelings in the form of words below.