Tag: Honda

For some reason, Honda Motorcycle and Scooter India believes that targeting the more mature older audience will win them customers (and market share). All their launches so far hint at the same ploy. Even...

Honda has scheduled a press event in Hyderabad today and the company says they have two agendas.. ONE: 'High voltage' product launch TWO: Brand Association with a 'youth icon' Bollywood actor Akshay Kumar already endorses Honda's motorcycles...

What do you make out from the current onslaught from Honda? Their promos, press releases, actions and almost everything target their erstwhile partner Hero. They are trying to hit Hero on its roots -...

Some say the dusk of Hero began on the day it parted ways with Honda (or its the vice versa that is true!). If you have been following our monthly sales articles you will...

 

So, gradually we are able to understand Honda's upcoming motorcycles one by one. Few weeks back the company announced that they have as many as 9 new launches planned for the rest of the...