Suzuki India to Go Electric When ‘The Buyer is Ready’

Suzuki electric vehicle launch in India still does not have any specific timeline. Here is the company VP’s latest word on it..

The electric two-wheeler landscape in India is getting favorable with multiple pushes from the Government. There are tons of fresh start-ups that are venturing in this space apart from the prominent existing players like Hero Electric.

But none of the major makers had a product in this sphere, until recently! It was Bajaj Auto which spearheaded the show with the launch of a new electric two-wheeler called as Chetak earlier this year. It was followed by TVS with its scooter iQube.

Suzuki, another prominent maker, however, appears to be slightly hesitant about it. At least this is what appears to emerge from a recent conversation of the company’s Vice President to a media house. Devashish Handa, who handles the Marketing & After Sales of Suzuki Motorcycle India said that the company is watching the electric space carefully, however, he is of the opinion that the eventual cost is still a concern.

We are watching the space very carefully, but the journey of electric two-wheelers has not been consistent. The cost of acquisition in comparison to ICE vehicles continues to be a concern.

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Suzuki electric vehicle launch
Suzuki is the market leader in the 125cc scooter space in India.

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Handa, however, added that Suzuki already has the technology and it will be present in this segment ‘as and when the buyer is ready‘.

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Earlier in the month of April this year, patent images of what is believed to be Suzuki’s ultra-cheap electric scooter emerged. And when it comes to cost effectiveness, a natural belief automatically points it to an Indian (or India-like markets) connect (check out the pics here). However, there is no word on it from the company yet…

Source – Financial Express