Honda

For some reason, Honda Motorcycle and Scooter India believes that targeting the more mature older audience will win them customers (and market share). All...

Honda has scheduled a press event in Hyderabad today and the company says they have two agendas.. ONE: 'High voltage' product launch TWO: Brand Association with...

What do you make out from the current onslaught from Honda? Their promos, press releases, actions and almost everything target their erstwhile partner Hero....

Some say the dusk of Hero began on the day it parted ways with Honda (or its the vice versa that is true!). If...

 

So, gradually we are able to understand Honda's upcoming motorcycles one by one. Few weeks back the company announced that they have as many...