Bajaj

Pulsar market share increased from 30 percent few quarters back to whopping 50+% within about 7-8 quarters. We discuss the strategy & numbers... Bajaj has been the leader in this sports motorcycle segment which broadly...

Rajiv Bajaj surprised everybody when he announced that VS400 will not be marketed under the Pulsar brand, specially when, in the official document which was purported to be from ARAI, it was registered as...

The under-two-lakh-rupee premium motorcycle segment has seen the most action recently and rightly so. Buyers can now afford relatively powerful motorcycles without contemplating robbing a bank. This segment, at present, has the latest Suzuki...

It appears that, apart from India, all other countries have become dearer to Bajaj. This can be understood by the fact that they have unveiled the next-gen Pulsar 150NS, Pulsar 200SS as well as...

The much anticipated KTM Duke 390 launch in India is around the corner. Meanwhile, there has been fresh news that the Austrian manufacturer KTM will also put the Duke platform to an interesting level...

Update - Latest Spotting pic with tyre details Bajaj Pulsar brand has moved on from being just a 150 and 180 cc player to a major entity in the performance segment. The idea remains the...