Italian Court says Benelli is Bankrupt; Parent Firm says Otherwise!
Benelli, the Sino-Italian brand is having a gala time in India. Thanks to attractive pricing, the company, in collaboration with the DSK group has so far enjoyed good numbers. Globally though, the manufacturer is...
New Age Marketing Techniques: BMW G 310R to Feature in a Graphic Novel
Promoting an upcoming motorcycle brings with it a whole new set of challenges. Advertising and marketing budgets have a major role to play on how successful a motorcycle is commercially. If we talk about...
RC390 Test Mule Spotted; KTM Reportedly Working on Ironing Niggling Issues
KTM's current motorcycles, specially the Duke 390 and RC390 are launched at fantastic price points which redefine affordable performance in India. If you are unaware, prices of these motorcycles are the lowest here.
However, local...
Wait a Minute! Is Ducati Working on a 400 cc Scrambler?
Motorcycle manufacturers around the world have started seeing the mid-size capacity segment with a new-found interest. While car makers have been shifting towards smaller engines to save on fuel consumption and come out clean...
RE Himalayan Spotted in Almost Production-Ready Form
Royal Enfield is venturing into the adventure touring motorcycle segment with their upcoming Himalayan which will be a grounds-up project and an all-new modern mill will propel the motorcycle. Since Royal Enfield is not...
WSBK Championship Gets New Supersport 300 Class!
WSBK is finally set to get a 300 cc class! Called as WorldSSP this new addition will definitely help feed the rising entry level performance motorcycling segment. For now, only four motorcycles have been...
