No Break-up; UM Motorcycles Relaunch by Diwali

UM Motorcycles relaunch is expected to see ADVs and other motorcycles apart from cruisers which they used to sell till a few months back…

UM Motorcycles was doing fairly well till a couple of years back. Last financial year, however, it lost two-third of its sales (details) and we are already entering the middle of this fiscal and UM has not sold a single motorcycle yet! There were rumours of a break-up between partners Lohia and UM but we have an official update on this from the company.

Ashish Lohia, CEO Lohia Auto has confirmed to Money Control that there is no break-up between the two companies as has been speculated. He said that the company is under restructuring and the partners will share an official word soon.

The JV company with UM Motorcycles is under restructuring. There have been rumours in the media about a split (between the partners) but nothing of that sort is happening. The company and the organisation are under restructuring. We will be sharing a report soon which will be an official statement.

UM Motorcycles Relaunch – Timeframe

He accepted that maintaining dealers is a challenge since there is nothing to sell (UM can not sell its motorcycles in India since it has still not added ABS on its motorcycles yet). He, however, added that UM will launch products ‘soon’ in the market and are planning to have them in the market by Diwali.

UM Motorcycles relaunch
Upon re-entry, UM is expected to launch this Duty as the most affordable motorcycle in the lineup

As sales are not happening and it’s a challenge for the dealers to sustain themselves. We will clear the air on the same and we will be launching products soon. We are contemplating that by Diwali we should restart sales”

After relaunch, UM is expected to introduce DSR Adventure motorcycles (check spy pics) along with Vegas, Duty and others. But this time we hope the maker has a better communications team and is managed professionally!