There is no other mainstream manufacturer which has gotten as aggressive as TVS has in the past few years! Focus is not just on branding or marketing; TVS is working on bettering the brand 360 degree! Right from technological enhancement, introduction of new products, brand portrayal to dealership experiences – it is a comprehensively new and dynamic TVS.
As a part of the strategy is to woo the premium customer base or in direct words – motorcyclists who love biking! It started with the Apache 310 (read quick review) and now the brand intends to venture into motoring festivals and events, which is a strategy which has worked so very well for Royal Enfield with its immensely popular events through which it tries to strike a chord with its customers (and prospects).
TVS has already announced ‘MotoSoul’ which will be its annual motoring extravaganza. The first edition of MotoSoul has been scheduled for 18-19th October in Goa and is open for all Apache owners. You can check more details here.
Apart from the various racing and adventure activities, TVS has shared that “MotoSoul 2019 will also host some key announcements from TVS Motor Company“. They have not revealed what kind of revelations are they going to make but considering the limelight the event will be hogging, it could be something very interesting – a new product, details or unveiling of TVS-BMW’s second motorcycle, fresh partnership or something else!
We will be reporting from the event and will share more details as they unravel…