TVS MotoSoul will be an annual motoring extravaganza and the first edition has been announced in Goa. Details on how to register in the story…
TVS has announced a new global motoring event for ‘performance motorcycle enthusiasts’ called as MotoSoul. MotoSoul will be held in association with TVS Racing (TVS’ factory racing team) and will be organised every year. This is very similar to the strategy Royal Enfield adopts; they have Rider Mania every year which calls in RE owners for a motoring extravaganza.
TVS MotoSoul – Dates & Details
Similar to that, the first MotoSoul has been announced on 18th and 19th October 2019 and the venue selected is Vagator, Goa – a haven for bikers! This event is open for all the Apache owners not just in India but across the world. TVS says they intend to establish a strong connect with Apache Owners Group and performance motorcyclists and celebrate the love for motorcycles.
MotoSoul will conduct various racing and adventure activities at the venue. It will also host interactive sessions with TVS’ factory racers and their R&D. Along with this, bikers will also witness various fun activities which will include gala nights on both the days.
At the announcement of MotoSoul, TVS Head of Marketing of Premium Motorcycles, Mr Meghashyam Dighole said,
MotoSoul is our flagship initiative to create a differentiated platform for our global brand – TVS Apache. The brand has built a strong community of over 3.5 million customers across the globe with our differentiated customer experience initiatives such as Apache Owners Group, Apache Racing Experience & Apache Pro Performance. MotoSoul is a culmination of the Apache Owners experience as well as an opportunity for global performance motorcycle enthusiasts to experience our products, interact with our racers, experts, and be united by their passion for motorcycling.
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TVS MotoSoul – How to Register
If you are an Apache owner and interested in TVS’ first ever MotoSoul, you can register at their official website. Registrations have opened from today and the website has listed the ‘Early Bird’ entry price as Rs 1500 per ticket. TVS has not revealed what will be the ticket price after the Early Bird offer expires. A link in the registration page opens up a PDF which briefs the payment procedure (you can access it from here).