Triumph 400s – Bajaj is Exporting Double of What It Is Selling Locally

Triumph 400 domestic sales vs exports reveal an interesting story. The mid-capacity 400s are definitely appealing to the world..

So, the joint venture between Triumph and Bajaj is to let the Indian maker take care of manufacturing small/mid capacity Triumphs. There have been two models that we have seen so far – the Speed 400 roadster and the Scrambler 400X.

Both the motorcycles are priced very attractively and this has already created quite a stir in the market. Bajaj appears to be settling down with its new Triumph business. It has already started exports and is selling in about 30-40 cities in the domestic market. So, what is the ratio of exports to sales?

According to a recent word by Rakesh Sharma, Executive Director at Bajaj Auto, Triumph achieved overall sales of 6000 units in the month of March 2024, which is a fantastic number. Out of this, Rakesh says, 4000 odd units have been exported to various countries of the world whereas roughly 2100 units have been sold in India. So, that makes the export numbers double the local figures for these mid-sizers.

triumph 400 domestic sales
Bajaj has promised to launch the third Triumph motorcycle this year…

Bajaj has aggressive plans to expand local distribution as well and is eyeing about 80-100 cities of India in the first phase. With only about half covered, there is still room for a lot more showrooms. There may be many buyers waiting to pick their Speeds and Scramblers in smaller cities. So, once the dealership network is all set, this domestic number is surely going to increase. Add to this, the company has already announced its next motorcycle sometime this year (more details)…

So, plenty of action from the Brit manufacturer logo in the very affordable segment…

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