Suzuki to Launch 2 New Products in 2014; Did Someone Say ‘Inazuma’?

If we, one fine day, ask you all a question – Which is the most dormant manufacturer in India? We bet majority of you will point at the Japanese ‘S’.

2012-Suzuki-Inazuma-250-01-221111-1024x768 (Copy)Despite good products up their sleeves and a lot of better and more interesting ones that they can bring to India, lack of interest and slow reaction to market dynamics has pushed the brand to sidelines. Our analytics data also shows that whenever we post something about Suzuki it is not as widely read as others.

However, the following year may see the manufacturers foray back in to action or will it really? Read further and you decide…

According to Business Standard, Mr. Atul Gupta, executive vice-president of Suzuki Motors India Ltd recently talked about the company’s plans for the next fiscal year and we bring you the important tidbits of his account…

  • Mr. Gupta revealed release of two new models in Scooter and Motorcycle segment by next year. 
  • In all possibilities one of the bikes in Motorbike segment will be the much awaited- Suzuki Inazuma- GV250. The bike has been playing hide and seek for quite some time now. The bike broke covers in Brazil this September. Though there are no fresh updates or developments of its Indian entry, we are optimistic to see the bike at Delhi Auto Expo 2014. 
  • There is no prediction about the other release/releases, guess we will have to wait to see what Suzuki has to offer.
  • Suzuki’s existing production facility in Gurgaon churns out 500,000 units in two shifts and will see an increase in production by 25-30 percent.
  • A new production facility capable of 500,000 units per annum will be set up at Rohtak in Haryana.
  • Export footprint will expand to two new markets – Srilanka and Bangladesh by March 2014.

Semi-Faired-Inazuma-gw250s

*This is the Semi-faired Inazuma.. Any takers? Click pic for details & more pics

Suzuki’s market share in 2013 stands at a paltry 4 percent in Motorbike segment and a decent 20 percent in scooter segment. The manufacturer had 40,000 take homes so far this year of which 30,000 units are of scooters and remaining came from motorbikes. Exports to Columbia and Nepal which started last year has seen a decent sale of 2000 units.

With 2014 set to bring big changes in the performance motorbikes and Scooter segment, Suzuki will hope these measures to payoff in big way to help them regain the market share.

But tell us frankly: How many of you will really go for the Inazuma, if and when it arrives in India?

Also: Behold: Is this a Suzuki 250cc Gixxer in the Works?

-by Saravana Priyan

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