It will be very interesting to see what design theme will the upcoming Royal Enfield electric motorcycle adorn. Company CEO has some updates…
Royal Enfield has restructured its business, roped in a new, dynamic CEO and has moved onto a new Royal Enfield 2.0 business strategy. This includes brand new platforms, new motorcycles and expansion into segments where it is not present currently; obviously apart from stretching its dealership base.
Apart from all of this, the Chennai-based auto maker is actively pursuing its electric motorcycle plans. In fact, the development has reached onto the prototype stages. Vinod Dasari, the new CEO of Royal Enfield, revealed that the company made some prototypes and is looking at the correct segments to venture into.
It is not about whether electric (mobility) will come or not but it’s a question of ‘when’. We did make some prototypes, we have looked at several segments and we will be adding to the team in the near future…
He said that the company is looking at Electric very seriously.
We only have Revolt Intellicorp making electric motorcycles in India at the moment but makers like Okhinawa, Ultraviolette and few others have already announced their intents to move in this sphere soon. Most of the makers, including Bajaj and TVS, make electric scooters.
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It will be very interesting to see how will Royal Enfield mate the futuristic technology like electric on its retro, classic styling theme.
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For now, the company is bracing up for the bettered 2-wheeler demand in the market and is getting ready for an expected rise in sales in the upcoming festive season. The company is also absolutely ready with is next-generation 350cc platform – which it will showcase with the impending Meteor (see spy pics).
Source – Moneycontrol