Rejoice…Kawasaki dealerships are now being opened in Tier 2 cities of the country…
Kawasaki is dropping bombs every other month! After introducing the liter class Ninja 1000 at shock prices (and later following it up with the latest 2018 version recently), they have been on new product launch-spree. But one bit that was a (big) hindrance to their growth is the almost-sudden partnership break-up with Bajaj. This meant that their reach was reduced to a handful of dealerships from many hundreds.
In an earlier interaction, Kawasaki’s MD hinted that they have plans to introduce only 4-5 new dealerships but in an official release shared with the media yesterday, they have announced launch of 10 new dealerships very shortly. They have also revealed the names of cities where they will introduce new touch-points.
Kawasaki Dealerships (Upcoming)
Kawasaki has also hinted that these will be soft-launched initially so that customers can book their steeds with them, before full-fledged operations commence. This will take the company’s total spread to 22 dealerships across India which is, indeed, a milestone for the brand in such a short span of going solo, when compared with other premium manufacturers.
The focus is clearly the Tier 2 cities of India. This will ensure that existing customers who purchased their Kawasaki motorcycles from Bajaj’s Probiking now get proper and timely service, obviously apart from offering sales points for new customers.
The intent of considering India as a potential market is clearly visible. On the product front, according to speculations, the company has the very interesting Versys X300 ADV and Vulcan S cruiser lined up for India.