Imperiale 400 price is aggressive and it has been possible because of a few localised components it is using.
Benelli has officially revealed the price of its awaited retro classic Imperiale 400. Imperiale 400 will directly rival Royal Enfield Classic and Jawa in India. It has been priced aggressively at Rs 1.69 Lakh ex-showroom India.
Frankly, when Benelli announced that Imperiale would be priced under Rs 2 Lakh barrier we thought it would just be around that ballpark but the company had different plans. At its announced price tag it is very close to the 1.54 Lakh of the largest seller Classic 350 and Rs 1.63 Lakh to Rs 1.72 Lakh of Forty Two and Jawa respectively – all prices ex-showroom Delhi.
In terms of specs, Imperiale 400 produces 21 PS of peak power at 5500 rpm and 29 Nm of max torque at 4500 rpm from an SOHC, 4-valve, single cylinder, 374 cc, air cooled engine. This is slightly higher than Classic 350’s 20 PS and 28 Nm and in addition, the Benelli is fuel injected (Classic 350 is carburreted).
Imperiale is shod with 41 mm telescopics upfront and 300/240 mm front/rear disc brakes. It also comes equipped with dual-channel ABS as standard. It runs on a 19 inch front tyre and an 18 incher at the rear.
Benelli has been able to localise the Imperiale and it is sourcing its wheels, electricals, brakes and tyres from domestic suppliers. This is the reason of such an aggressive price tag. The motorcycle also comes with a standard three year/unlimited kilometer warranty. Bookings are already underway and deliveries are set to commence from Diwali onwards.
Benelli is not there to snatch a major pie out of its tremendously high selling rivals but even if it can garner a few thousand unit sales from this segment, it will be a major push for the company which is actually getting very aggressive in the market. It has surprised everyone recently by launching the Leoncino 250 in the Indian market earlier this month. It has been detailed in this following quick video…