Husqvarna 250 sales were higher for the last month of the fiscal however, will KTM’s reversed policy provide the Huskys longer traction?
Bajaj has gotten extremely aggressive in the quarter liter segment. All of a sudden it has introduced as many as three new models – two from the debut brand Husqvarna – Svartpilen 250 and Vitpilen 250 and one under its own brand – Dominar 250.
Apart from that, it has also recently updated the 250 Duke with Bharat Stage 6 compliance. That makes it a very attractive lineup of motorcycles, which will vie for a pie – and may also cannabalise sales among themselves. However, the idea is to keep the end customer within the portfolio (of motorcycles from Bajaj, KTM or Husqvarna).
Bajaj launched the Husqvarna motorcycles in India in February. It is the same month that it started its domestic dispatches from its Chakan factory. But the numbers picked pace last month in March and the Pune based major dispatched as many as 410 units of the Svartpilen 250 and the Vitpilen 250.
In comparison, it registered sales of 375 units of KTM 250 Duke which costs Rs 20,000 more than the Huskys – a strategy KTM does not follow anywhere else. Internationally, Husqvarnas are placed at a slight premium than the corresponding KTM motorcycles. In the same month, Bajaj dispatched 861 Dominar 250s – which outdoes all others.
Husqvarna 250 Sales vs 250 Duke – March 2020
|Husqvarna 250s||250 Duke|
|410 units||375 units|
On the contrary, in the combined months of February and March 2020, 573 Husqvarna 250s were dispatched by Bajaj whereas the 250 Duke registered 964 units. The Bajaj portfolio ended up as the largest seller in the segment outnumbering all the other quarter liter motorcycles in the country.
It will be interesting to see what will be the trend between Husqvarna 250s and 250 Duke in the longer run. Will the company’s policy to push the Swedish brand work?