Honda vs Bajaj Motorcycle Sales – The tables are about to turn!
So far Honda was regarded as a threat in the scooter segment in India. They are the largest selling scooter manufacturer in India and by a massive margin and second in terms of overall sales. But in motorcycle-sales, till last year, they were not as successful.
In overall two-wheeler sales TVS has recently pushed Bajaj to the fourth spot. But Bajaj has been boasting about their motorcycle sales (since they do not sell scooters) as they are still the second largest motorcycle seller in India, just under Hero. However, not for long, as it appears…
Rival Honda has inched uncomfortably close to Bajaj in motorcycle sales for the current fiscal. From a whopping difference of nearly 4 lakh units last financial year, just 14,000 units separate the two giants in this fiscal. And with a month remaining for the closure of the year it is down to the wire…
Honda vs Bajaj Motorcycle Sales
SIAM data (via ET Auto) released recently reveals that Honda’s motorcycle sales grew by 19.50 percent whereas Bajaj reported a fall of about 2 percent. Honda has been concentrating completely on the commuter segment and their biggest focus motorcycle is a 150 cc (Hornet). They have gained majorly in the volume-churning 110-150 cc segments where Bajaj has shown a decline.
However, Honda is paying absolutely no heed to segments bigger than this and hence you see the revamping of the same seven year old CBR 250R in our market. In 200 cc and bigger segments Bajaj retains market leadership with total sales of over 1.35 Lakh units for this period.
Also Read: Old KTM Slide Reveals How Honda Lost it With CBRs & They Have Learnt Nothing
Now, it only remains a matter of time when we will see Honda snatching the second position from Bajaj. Next up will be arch-rival Hero MotoCorp which has failed to launch any significant product from the futuristic concepts it showcased four years back (more details)!