BIG Reason Why Hero Should be Worried About Their Own Technology

Hero scooter sales are a big worry for the company but what is an even bigger concern is that their self-made technology is not being adopted by the masses…

Another proof that Hero is finding it extremely difficult to penetrate its own technology down the market is this – the latest sales numbers! Before we talk about the numbers let us give you a brief background…

Honda used to sell its Activas and Dios with a 102cc engine many years back. When they were partners, Honda also shared this engine with Hero and the product born out of this very motor was Pleasure. Honda discontinued this engine many years back but Hero still continues to use it on the Pleasure.

Honda also supplied their new 109cc engine to Hero which they used on the original Maestro. But around 2017 when the technical tie-up ended, Hero had to discontinue the scooter. In the meantime they had developed their own 110cc engine which is plonked on the Maestro Edge as well as Duet.

Pleasure still uses Honda’s 102cc engine

Going for the Hero’s new scooters was never seamless despite their massive reach. The new engine has reported many technical niggles and finding spare parts is still an issue.

What now comes as a setback for Hero is that their modern scooters which are powered by their own technology are not finding many takers. In fact, at least for the last three months, Pleasure, which is powered by Honda’s engine, is outselling both the Maestro Edge as well as Duet, which are much more modern and have much better features. Here are the official SIAM sourced numbers courtesy Autopunditz.

Honda Scooter Sales

ScootersDec 2018Jan 2019Feb 2019
Maestro Edge62811180310223

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In terms of their competition, despite massive efforts by Hero, their scooters have failed to leave a mark in the market. Both the Maestro Edge and Duet are among the low selling 110cc scooters for the last many months and what will be more worrying for them is the fact that their self-developed technology which is claimed to be much more modern is being outperformed by a tech which has long ceased to exist on a rival manufacturer!

Hero scooter sales
Silver Lining: Their recently launched Destini 125 is doing fairly well in the market

Suzuki Snatches Third Spot from Hero in Scooter Sales in Jan

Their efforts to make it big in the premium 150cc+ segment have not bore fruit yet (link to report) and worse, they have started to lose out in the 125cc segment as well (report)!