Hero sales in 200cc segment have grown more than 117 percent in this last financial year. However, there is a lot of catching up to do…
Hero was completely focused on its bread and butter 100-125cc motorcycle models which earn them its maximum sales every month. It did try its hand in the higher capacity segments with many models, however, none of them worked and Hero had to ditch them one by one.
However, breakthrough came in, when the company pulled up its socks and brought in a new 200 platform and made four bikes out of it – Xpulse 200, Xpulse 200T, Xtreme 200S and Xtreme 200R. The 200R is no more on sale but its smaller sibling Xtreme 160R joined its place.
Relatively better specs and styling and purposeful models with aggressive price tags – this strategy seems to have worked for the company. It has managed to double its sales in the 151cc to 200cc segment. Hero clocked total sales of 65,618 units in this space in the complete financial year 2020-21. This means it sold an average of almost 5500 units every month.
In comparison, it registered total sales of 30,175 units in the preceding year of 2019-20. That means it registered a growth of more than 117 percent. This is when most of the makers were down in this segment.
Hero Sales in 200cc Segment
|30,175 units||65,618 units|
Though this definitely is great news for Hero, it must be noted that it still is far behind others by fairly big margins. It is only ahead of Suzuki; even Yamaha sold higher number of its R15s and MT15s. So, it will be a long battle for Hero to resurrect itself in these sportier segments, however, the good news is that it has started to move – and with impressive products.
PS – Official wholesale numbers shared by SIAM