COVID-19: Okinawa Increases Dealer Margins by 3 Percent

Dealer margins on electric scooters – now you know how much they are… 😉

Okinawa is one of the many electric two wheeler manufacturers that have emerged out of nowhere in this Indian Government’s push towards electrification. It has got some interesting e-scoots in its portfolio which include Praise, Ridge and Raise.

Amidst this COVID-19 pandemic inflicted lockdown, Okinawa has announced a significant hike of 3 percent in dealer margins. Dealers can now enjoy 11 percent of profit against the earlier 8 percent per sale. Okinawa says that this will provide dealers with the much needed cash during these challenging times.

Okinawa says that this will add upto Rs 2000 per vehicle sale for dealers. It also says that if a dealer is selling 100 vehicles a month, this hike in margin will provide them additional profits of more than 2 Lakhs. This margin hike is applicable from 27th April and will continue till Okinawa announces its closure.

Dealer margins on electric scooters
Okinawa Praise became India’s first electric scooter to climb upto Leh, Ladakh region. Click pic for more details

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Mr Jeetender Sharma, founder and MD of the electric brand says,

We understand that the country is going through difficult times. In this hour, everyone holds a responsibility to do their bit to make it easier for as many people, as possible. Our dealer partners are the true brand ambassador and Okinawa always stood by them. Strengthening this commitment, Okinawa today has announced a hike in dealers’ margins. We expect this to get some respite the dealers, as the majority of the industries are going through the slowdown.

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Okinawa has more than 350 dealers in India currently and it was the first brand to get FAME II approval. It has its manufacturing plant in Bhiwandi, Rajasthan.