Newly Introduced Classic 350 Stealth Black & Chrome Cost Rs 17,000 More

On a product priced at Rs 1.50 Lakh, 30 percent margin means Rs 45,000 whereas 20 percent corresponds to Rs 30,000

Classic 350 price range has expanded from different variants placed at a gap of Rs 10,000 earlier to now Rs 17,000 in BS6.

In its announcement, Royal Enfield only revealed the entry price of the new 2020 Classic 350 BS6 but it mentioned that there are new editions that will now join the lineup (link to launch article). In a latest update, prices of all the variants have been revealed – here is the list…

BS6 Classic 350 Price – All Variants

Colour VariantPrice BS6 VariantPrice BS4 variant
Black1,65,0251,53,903
Gunmetal Grey1,69,7911,55,740
Desert Storm1,75,2171,64,095
Signals1,75,2171,64,095
Stealth Black1,81,728Not Available
Chrome Black1,81,728Not Available

*all prices ex-showroom Delhi

This price list is for the dual channel ABS Classic 350 as the company has not talked about the single channel ABS equipped BS6 variant yet. Here are some quick observations on the new pricing strategy..

  • Minimum price hike is Rs 11,122 on the Classic 350 Standard Black variant.
  • Pricing spectrum has been widened. All the variants of Classic 350 BS4 were separated roughly between a price range of Rs 10,000. However, with the new variants, Classic 350 is now scattered in a price gap of almost Rs 17,000!
  • Gunmetal Grey BS4 was priced at a premium of Rs 1837 against the standard model. In the BS6 guise, this gap has increased to Rs 4766. This is because it now features alloy wheels (with tubeless tyres).
  • The top of the line Stealth Black and Chrome Black are the new additions in the lineup. The Chrome Black features chrome parts with spoke wheels (and tube type tyres most probably) whereas the Stealth Black is equipped with alloy wheels (and tubeless tyres). These two models are placed at the top of the range and cost Rs 16,703 more than the standard variant.

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According to the website, Royal Enfield is not selling the Chrome and Stealth Black variants of Classic 500 anymore and there are reports that the company will not upgrade the 500cc engine to BS6. This has probably the reason why it brought (slight variation of) these variants into the Classic 350 range.