Despite COVID BMW Registers Best Ever Sales in 2020

BMW Motorrad sales in 2020 were 6.7 percent higher than before. The new G310 duo kicked the graph for the German brand in India…

Coronavirus had the world come to a standstill in 2020. For about two months in India people were locked in their homes and almost all the businesses were shut. This presented a very natural challenge to each and every individual and corporate.

But despite that, BMW Motorrad has ended the calendar year 2020 on a positive note. According to a press note, the German maker delivered 2563 motorcycles to their customers between January and December. In the last quarter, it sold 51 percent higher number of vehicles than what is achieved in the same period in 2019.

These are the best ever sales for BMW Motorrad in India and Vikram Pawah, President, BMW Group claims that the company became the largest selling premium motorcycle brand in this period.

Total sales are higher by a very significant 6.7 percent despite all the turmoil. Quite naturally sales were spearheaded by the G310 twins and the company informs that these models accounted for over 80 percent of the total sales – which infers that these models found about 2050 takers in India. Rest of the sales were constituted by premium models like R 1250 GS/GSA, F750/850 GS along with the S1000 RR.

BMW Motorrad sales in 2020

It must be noted that both G310 R and G310 GS were updated with the latest Bharat Stage 6 emission norms in October this year. The big surprise was the major price slash on both the models – which came along with minor cosmetic changes.

While Rs 54,000 were knocked off from G310 R’s price (launch and details), sibling GS became cheaper by whopping Rs 64,000 (details here). This, then, naturally makes these models very attractive against direct rivals – Dukes and Adventures from KTM.

With the year 2021 expected to be better, BMW may scale new heights – specially with the lovely value for money its entry level G310s have become.