Benelli BS6 launches have been delayed and the company currently only sells the Imperiale 400 in the market. MD lists the reasons…
Vikas Jhabakh, the MD of Benelli India is a dynamic, young lad. He has taken it upon himself to establish the oldest Italian (now owned by Chinese) brand in the country.
He says that Benelli entered India in 2016. The following year operations were halted for eight months and sales could only properly start in 2019. He, then says that Benelli is effectively a less than 2 year old company.
Currently, it sells only one motorcycle in India – the Imperiale 400 – the retro classic model which is also the most affordable model in the range. When asked about the delay in timelines in introducing new BS6 compliant models, Vikas said that this has been a tough year and all their plans have been disrupted by the COVID-19 led lockdown.
The global supply chain was impacted due to the pandemic and the delay in transit times in sea transport has also hit them. These are the reasons why its planned launches of Quarter 3 of 2020 fiscal (October-December 2020) have now got delayed by a ‘few’ months.
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Vikas also assured that the company is increasing the local content in their motorcycles that are assembled at its Hyderabad plant. This may mean that we may see more competitive pricing from them in the times to come.
Source – Financial Express
