Bajaj Pulsar 180 relaunch – what was the reason? The company has reintroduced the naked Pulsar in the market officially…

Launch, discontinuation, re-launch – all of this is not new with Bajaj. This time it has brought back the motorcycle which started it all – the naked Pulsar 180. It was taken off from the market last year to pay emphasis to the semi-faired Pulsar 180F that was introduced as a replacement.

The official announcement of the 2021 Pulsar 180 landed in our mailboxes earlier today. It comes with split seats, black alloy wheels and 5-way adjustable Nitrox shock absorbers at the rear. Power is through the same 178.6 cc, SOHC, 2-valve engine that churns 12.52 KW (17.02 PS) of peak power at 8500 rpm and 14.52 Nm of max torque at 6500 rpm.

It is priced at Rs 1,07,904 ex-showroom Delhi, which is about Rs 2900 more than the Pulsar 150 twin disc. For this premium, you get a bigger engine and added power and torque.

Pulsar 180 relaunch

BUT WHY…?

The next question is why is the naked Pulsar 180 back in the market..?

So, in its press note, Bajaj has shared the reason. It says that 180-200cc segment comprises 20 percent of the sports biking segment. This, I believe, has gotten expanded by the introduction of the Hornet 180 and the different variants of Apache 200.

BIG! Bajaj To Revive American Excelsior Henderson Brand? Trademark Filed

And that is precisely the reason why the Pulsar 180 has made a comeback. It will target customers looking for streetfighter-styled models in this segment and Bajaj believes that ‘being the most affordable‘ here will earn it a lot of interests.

₹2 Lakh Triumph May Get Delayed To 2023, Hints Rajiv Bajaj

It will be interesting to see how will things pan out in the months to come but there is one thing for sure – a big section of bikers still love to see the older-gen Pulsars in the market. Nothing else explains the reason of truckloads of sales every single month!

Click To Expand

LEAVE A REPLY

Please enter your comment!
Please enter your name here