After Disrupting EV Scooters, Ather to Make Motorcycles

Ather electric motorcycle is still some time away but everyone would be very excited to see Ather’s version of an ‘electric motorcycle’…

Ather Energy is probably at the forefront if we talk about innovative electric vehicle start-ups. It has a strategy in place and it is following it religiously. This is what is also winning it customers and as a result, it is one of the most popular EV player in the market.

Ather Electric Motorcycle

From two to one, Ather curtailed its lineup by discontinuing its 340 scooter. This left it with the 450 which was garnering almost all the orders. Now, obviously no maker can survive with a single model and Ather informs that it also intends to move to motorcycles but that may take three to four years. Currently, Revolt is one significant name when we talk about electric motorcycles.

Next up is another line of electric scooters which will include an ‘affordable’ variant as well. Ravneet Phokela, Chief Business Officer at Ather Energy says, this scoot will not be a slouch and instead it will have high performance and will be a proper ‘connected’ model which will have a range of around 75 km. Along with other models, this affordable scooter is expected to be launched in the next 12 to 18 months.

Ather electric motorcycle
Ather doesn’t have any dealerships. Instead it has its own experience centers…

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Apart from products, Ather also plans to expand to various markets – 30-35 to be precise in the coming two-three years. By the end of the next year (2020), Ather plans to be in 10-11 cities from the two (Bangalore and Chennai) it currently operates in.

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To fulfil the expected demand, Ather will expand to a new manufacturing facility and it will also include batteries. Another area where Ather intends to quickly ramp up is its charging infrastructure. It is targeting one charging point every 2 kilometer in Bangalore. It currently has 35 chargers in Bangalore and 11 charging locations in Chennai.

Source – Money Control