Apache 310 sales FY21 show a very healthy growth against the segment and market’s degrowth numbers…
TVS Motor ventured in the premium sports motorcycle segment in India in December 2017 when it launched the Apache RR 310, its biggest motorcycle yet. Against Bajaj’s approach of introducing a widely accepted and more versatile roadster/naked concept, TVS went for a full faired, relatively costly concept.
Interestingly, TVS was relatively more conservative with its target of 10,000 units a year against Bajaj’s same number – but every month! The end result is that both the makers have missed their respective sales targets – by MILES! You can check out their comparative sales report here.
The overall 251-350cc motorcycle segment witnessed total sales of 5.71 Lakh units against 6.19 Lakh it registered in FY20 – that is a degrowth of almost 8 percent. Had Honda not introduced its CB350s, this number would have been higher.
Nonetheless, here is a look at Apache 310’s numbers..
Apache 310 Sales FY21 vs FY20
|2299 units||3379 units|
As you can see there has been a very handsome growth of 1080 units which corresponds to 47 percent! This is against the segment (and overall 2-wheeler) sales for the last fiscal. Another point to note is that prices of the motorcycle also increased significantly.
Along with the widening of the availability of the flagship motorcycle, this suggests that people are considering buying it, over the other available options in the market.
TVS is also taking its step one by one and not hurrying onto new products on this platform. It is bettering its lone 310cc model with improvements every year. In fact, another new and updated Apache 310 is ready and TVS had even sent us invites of its ride at the MMRT, however, COVID played spoilsport and the introduction has been delayed.