Yamaha showcased “Ray” scooter for India at Delhi Auto Expo 2012 in January. The company is now planning to launch the same before Diwali. As a first step the company has finalized the creative agency as DDB Mundra for Ray campaign. This is the first gearless scooter from Yamaha for India which will have unisex appeal. It is to be noted that scooter sales are growing at much faster pace compared to motorcycles from past few years in India.
Roy Kurian, National Business Head, India Yamaha Motor, said “The pitch process began three months ago. We were looking for an agency which could deliver an integrated strategy in terms of both creative and execution to help build on the stylish and sporty image of Yamaha Ray. In DDB Mudra Delhi, with its strength in ATL, BTL, experiential and digital platforms, we found a perfect partner.”
Vandana Das, President, DDB Mudra Group, said, “We are very excited with this win. We had a full-fledged integrated approach to the brand launch. We look forward to partnering India Yamaha Motor in making Yamaha Ray a big success.”
New 125cc Gearless Scooter in India: Yamaha Ray
Although Yamaha has not announced anything on the price and technical specification front, it is expected that Ray will get a 125cc engine and will be priced around market leader Activa. The company has already started testing Ray before its official launch. Yamaha has very successful models in terms of gearless scooter in South East Asia. Let’s see how it performs in India.
-Mahavir Kothari
