Yamaha showcased its scooter concept “Ray” in Auto Expo 2012 at Delhi. Yamaha did not reveal the technical speciation but it was widely speculated that it will get 125cc engine. It is now confirmed that Ray will get 125cc engine. Recently Yamaha announced its yearend financial performance. Yamaha has mentioned in its investor presentation that, it is going to launch 125cc scooter in India as a part of business strategy for India. Based upon this information one can easily make out that Ray will get 125cc engine.
Apart from this Yamaha also mentioned its future plans for India in Investors presentation. Yamaha is aiming 20% market share in 150cc segment (Deluxe segment). Notably Yamaha has gained market share in 150cc segment with launch of SZ in the year 2011 which I guess is around 15% and it wants to increase it to 20% now. The company plans to launch 125cc scooter to drive volume growth as last year scooter segment has grown close to 40% in India and it is expected to grow at 35% till 2015. The reason for growth in scooter segment is, growing working woman population and utility of scooter.
Yamaha aims sales of 450,000 units domestically and aims to export 1,90,000 units for the year 2012 which will make 6,40,000 units production for India. It means that Yamaha is aiming around 25% growth in total volume with domestic growth of 32% and export growth of 12% from India operations in 2012. It sold around 3,40,000 units domestically and exported around 1,70,000 units in the year 2011. Yamaha aims to expand its dealer base to 2,000 with classification as YBS and YBC dealers. YBS dealers are high quality dealers based upon Yamaha’s 3S policy while YBC dealers are small shops in rural area.
Yamaha also wants to expand its capacity to 10 million units in India and it will do feasibility study for the location. It aims to cross 1 million units sales by 2015. It seems that Yamaha is bullish for its India operation and wants to dominate the premium segment in India
– Mahavir Kothari
