110cc Ray ZR, Alpha, Fascino discontinued; won’t get BS6 updates; will be pulled off from the markets once stock gets liquidated…
Yamaha had managed to keep its 19th December event a big surprise. We had initial hints that the event would primarily focus on scooters but we were astonished when we got to hear about Yamaha’s plans.
Yamaha has officially announced that it will exit the 110cc scooter segment, which got them in the reckoning. According to its website, the company currently sells Ray Z, Ray ZR, Alpha and the highest selling Fascino in this segment. These scooters will not be upgraded to the Bharat Stage VI emission norms which means that once Yamaha exhausts with its current stock, it will not ship any of these to its dealers.
In place, Yamaha has introduced a new 125cc scooter platform and the first two products – Fascino 125 and the Ray ZR 125 have officially been unveiled.
It appears that Yamaha analysed the price increment of its 110cc (113cc to be precise) carburetted scooters in this transition to Bharat Stage VI and changed its strategy to offer more (more in terms of power, features etc) to the customer at may be a very minor increment (over what the 113cc BS6 scooters would have costed).
The price difference between 110cc Fascino and the Fascino 125 FI is roughly Rs 10,000. Despite the hike, Fascino 125 undercuts Activa 125 FI and even the 110cc Jupiter BS6 – both of which were introduced recently.
The task for Yamaha now would be to convert its entire sales to the 125cc segment and it would be interesting to see how would the general scooter buyers respond.