Bajaj is preparing to launch three new products by mid-October while also readying two new 125 cc brands aimed at bringing more buyers into the segment
Bajaj Auto is preparing another round of launches as it heads into the festive season, with three new two-wheelers planned over the next 45 days. The announcement comes soon after the company introduced the new Pulsar 125 and Pulsar 150, and is part of a larger product offensive aimed at attracting new customers as well as encouraging existing Bajaj owners to upgrade.
The company has not revealed the identities of all three upcoming products yet. However, Bajaj’s current strategy gives us a fairly good idea of where the focus will be. The manufacturer is in the middle of a comprehensive refresh of its 125 cc plus motorcycle portfolio, with new Pulsar products and variants already being rolled out across the range. Bajaj says it has launched 12 models since October last year, and the next wave will build on that momentum.
The new Pulsar 125 and Pulsar 150 are an important part of this strategy. Both motorcycles have received substantial updates in terms of styling, features and technology while retaining the core character of their respective models. The new Pulsar 125 starts at Rs 92,900, while the Pulsar 150 is priced from Rs 1.15 lakh, ex-showroom Delhi. Bajaj believes these updates can bring fresh buyers into the brand while giving existing customers a reason to upgrade.
Perhaps more interesting than the three immediate launches is what Bajaj has planned beyond them. The company has confirmed that it will introduce two completely new brands in the 125 cc segment later this fiscal year. These will not carry the Pulsar name, as Bajaj says the propositions will be different enough to warrant their own identities.
The idea is broader than simply taking market share from other 125 cc motorcycles. Bajaj wants these new products to also upgrade buyers currently using 100 cc motorcycles. The company believes the 125 cc segment gives it more scope for product differentiation and technology while offering customers a meaningful step up from basic commuter motorcycles.
The company says the overall two-wheeler market is growing at around 12%, with motorcycles growing at approximately 10%, while electric two-wheelers are seeing even stronger growth. Bajaj is therefore entering the festive season with a broader portfolio and several new propositions rather than relying on a single product to drive sales.
Bajaj recorded 4,74,677 total vehicle sales in July 2026, up 30% year-on-year, while domestic sales increased 20% to 2,20,192 units. The company is clearly encouraged by the market environment and expects the second half of the year, particularly the festive period, to remain strong.
