Yamaha India now have 63 Blue Square locations on Indian Map… Kochi now gets its second location today…
India Yamaha Motor (IYM) have announced the opening of their 2nd premium Blue Square showroom in Kochi, Kerala. This new outlet follows the recent inauguration of the Blue Square showrooms at Coimbatore and Erode locations of Tamil Nadu and the 1st Blue Square location of Delhi.
Yamaha Second Blue Square showrooms in Kochi
The 2nd Blue Square outlet is inaugurated under the name of ‘Peringhat Motors’ in Kochi. The second showroom setup in Kochi city is spread across 1,451 sq.ft. area and flaunts ‘Yamaha’s racing DNA of excitement, style and sportiness’.
Yamaha states their Blue Square facilities are designed to define their legacy in global motorsports with ‘Blue’ characterizing their racing DNA and ‘Square’ defining an entry into the world of Yamaha.
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These exclusive outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a borderline surrounding the exterior of the outlet. Both of these new locations are 3S facilities offering – end-to-end Sales, Service and Spares support.
Speaking on the occasion, Mr. Eishin Chihana (Chairman – Yamaha Motor India) said –
“As a part of ‘The Call of the Blue’ brand strategy, Yamaha is excited to announce the launch of its 2nd Blue Square showroom in Kochi. The Southern market is extremely important for Yamaha and these premium outlets will further support in expanding our reach in the region.
He further added –
“Our motive for every customer who steps into a Blue Square showroom, is to attain a sense of belonging to Yamaha’s rich heritage in international motorsports. The Blue Square showroom enables our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparels, providing them with a unique buying and ownership experience.”
The Blue Square premium outlets showcase a varied display of Yamaha motorcycles along with genuine accessories, apparels, and spare parts. These showrooms also feature a café that serves as a platform for customers to connect with each other and gain information about the brand as well.
Presently, Yamaha have nearly 63 Blue Square showrooms spread across Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi and other North-Eastern States.