Yamaha Opens 1st Premium ‘Blue Square’ Showroom In Delhi

Yamaha Blue Square is now in Dwarka, Delhi… Yamaha have now 62 premium showroom locations all across India…

India Yamaha Motor (IYM) have announced the opening of their 1st premium Blue Square showroom in Dwarka, Delhi. This new outlet follows the recent inauguration of the Blue Square showrooms at Coimbatore and Erode locations of Tamil Nadu.

First Blue Square showrooms in Delhi

The new Blue Square showrooms are launched under the name of ‘Sawhney Automobiles’ in Dwarka. The showroom setup at Dwarka is spread across 1,940 sq.ft. area and showcases ‘Yamaha’s racing DNA of excitement, style and sportiness’. 

Yamaha states their Blue Square facilities are designed to define their legacy in global motorsports with ‘Blue’ characterizing their racing DNA and ‘Square’ defining an entry into the world of Yamaha. 

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These exclusive outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a borderline surrounding the exterior of the outlet. Both of these new locations are 3S facilities offering – end-to-end Sales, Service and Spares support. 

Speaking on the occasion, Mr. Eishin Chihana (Chairman, Yamaha Motor India) said –

“As a part of ‘The Call of the Blue’ brand campaign, Yamaha is excited to announce the launch of the 1st Blue Square showroom in Delhi. The Northern region is an extremely important market for Yamaha. Through these premium outlets, we aim to offer captivating digital and personal experiences while keeping in mind the customer preferences”.

He further added –

“Our motive for every customer who steps into a Blue Square showroom, is to attain a sense of belonging to Yamaha’s rich heritage in international motorsports. The Blue Square showroom enables our customers to interact with the brand, acquire product information, and check out the Yamaha accessories and apparels, providing them with a smooth buying and ownership experience.”

The Blue Square premium outlets showcase a varied display of Yamaha motorcycles along with genuine accessories, apparels, and spare parts. These showrooms also feature a café that serves as a platform for customers to connect with each other and gain information about the brand as well.

Presently, Yamaha have nearly 62 Blue Square showrooms spread across Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh, Maharashtra and other North-Eastern States.