Yamaha Inaugurates 2nd Premium ‘Blue Square’ Outlet In Coimbatore and Erode

Yamaha India have now 23 Blue Square outlets in Tamil Nadu… All these locations across India are 3S facility…

India Yamaha Motor (IYM) have announced the opening of their 2nd outlet – Blue Square – in Coimbatore and Erode in the state of Tamil Nadu. These new outlets make it 23 total Blue Square outlets in the said state. 

New Blue Square showrooms in Coimbatore and Erode

The new Blue Square showrooms are launched under the name of ‘ORPI Agencies’ in Coimbatore and ‘Safety Motors’ in Erode. The showroom setup at ORPI Agencies, Coimbatore is spread across 1,710 sq.ft. while the showroom at Safety Motors, Erode covers 1,600 sq.ft. area. 

Yamaha explains their Blue Square facilities are designed to define their legacy in global motorsports with ‘Blue’ characterizing their racing DNA and ‘Square’ defining an entry into the world of Yamaha.

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These exclusive outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a borderline surrounding the exterior of the outlet. Both of these new locations are 3S facilities offering end-to-end Sales, Service and Spares support. 

Speaking on the inauguration, Mr. Eishin Chihana (Chairman, Yamaha Motor India Group of Companies) said –

“Yamaha is excited to announce the launch of two new Blue Square showrooms in Tamil Nadu, as a part of its ‘Call of the Blue’ brand strategy. The Yamaha ‘Blue Square’ outlets are established in sync with customer preferences along with a focus on providing compelling ‘digital’ experiences. The objective is to ensure every customer who walks into a Blue Square showroom, feels associated with Yamaha’s rich history in global motorsports. These premium outlets also serve as a communication platform for customers to interact with the brand, access information and explore accessories and apparel, thereby offering them an enriching and premium experience.”

The Blue Square premium outlets showcase a varied display of Yamaha motorcycles along with genuine accessories, apparels, and spare parts. These showrooms also feature a café that ‘serves as a platform for customers to connect with each other and gain information about the brand as well‘.

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Presently, Yamaha have Blue Square showrooms in Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh, Maharashtra and other North-Eastern States.