Royal Enfield production capacity increases to a new high…
Ever booked a Royal Enfield and wondered why is there a waiting period for a few of its fast selling models? Apart from a marketing ploy, limited production capacity (less than the demand) is also one of the reason for the same.
Royal Enfield is constantly upgrading its production capacity and in a latest they have started commercial production at the new plant in Vallam Vadagal, near Chennai. This is company’s third production facility in India and will manufacture motorcycles for the domestic as well as the international markets.
Spread across a 50 acre plot (which was purchased on 2014), this facility has a capacity of 300,000 motorcycles per year in the first phase. From 667,135 motorcycles Royal Enfield produced last financial year (its previous installed capacity), the company plans to produce 8,25,000 units this fiscal. The Vallal Vadagal facility was completed in 15 months and Royal Enfield is confident that this will enable the company to meet its next level of growth where they are focusing more on the international markets.
And why not; the company has been growing at a whopping rate of over 55 percent in the last 6 years which is phenomenal for the kind of motorcycles they sell. With the increase in Royal Enfield production capacity, waiting periods are also expected to come down.
On the product front, Royal Enfield will introduce their biggest motorcycle model – a twin cylinder that is, sometime towards the early part of next year.
Also Read: Bajaj Makes FUN of Royal Enfield Motorcycles Again; Says “Haathi Mat Paalo”
Apart from this, they have recently re-released the terribly issue-prone Himalayan and updated it with BS4 emission norms. Its launch is expected very soon.
