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Royal Enfield is Now Top Mid-Size Motorcycle Seller in New Zealand

Royal Enfield New Zealand sales numbers haven’t been revealed by the maker but it is the 650s and Himalayan that are working for it in most of the global markets…

Though Royal Enfield’s monthly export numbers may not look insanely large in isolation, but many market it operates in are not very big themselves, in terms of volumes. And that way, it is doing pretty well in many of them.

Speaking of which, in New Zealand, the Chennai based maker has become the top selling motorcycle brand in the mid-size segment for two-wheelers. However, we do not have any numbers to talk about.

Royal Enfield Launches Timeless Classic Campaign

Royal Enfield has dropped a press release talking about the following its brand has managed to attain in New Zealand. It, also, mentions that due to simple, classic design Royal Enfield is adaptable by all kinds of riders.

Vimal Sumbly, Asia Pacific Head of Royal Enfield commented that RE has worked hard on growing its brand network, popularizing products and apparel among people. Not only in New Zealand, even in Australia Royal Enfield has received positive feedback from riders and enthusiasts.

Royal Enfield new Zealand

Things have started working for the company ever since it introduced the Himalayan and more recently, the 650 Twins – Continental GT 650 and Interceptor 650 – that are more relevant for international, faster markets.

The company is working on many bigger 650cc motorcycles that will go to these international markets, apart from India.

There Are Some Very Big Models Coming In: Royal Enfield CEO

Back here, the company is trying hard to get back to its original sales volumes, that were impacted due to due to COVID-led lockdowns and restrictions.

Royal Enfield new Zealand
Latest entrant Meteor is also doing good at least in the domestic market…

Royal Enfield Considering Direct to Customer Sales Model

Royal Enfield also has plans to follow the Direct-to-customer model. This will enable the brand to straight-away deliver its motorcycles to the customer’s doorstep.

Currently, 350 Meteor BS6 is the newest offering from Royal Enfield in India that has replaced the older Thunderbird. The automotive has also been testing other motorcycles in the 650 and 350cc segments that have been already been spied on the roads.

Source: Rideapart

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