Newly introduced Royal Enfield MIY custom options are being preferred by buyers on the Meteor 350. Company has plans to offer it on all bikes…
Royal Enfield has identified motorcycle customization as one of the key growth drivers for the company. It believes by offering factory personalization options, more and more buyers in the market are likely to get lured into getting Royal Enfields.
This gets testified as the company’s latest all-new launch – Meteor 350 has seen more than 80 percent buyers opting for the Make-It-Yours (MIY) solutions, according to Vinod Dasari, CEO of the company. Meteor 350 was one of the early models on which Royal Enfield started offering MIY, apart from the 650 Twins.
In an announcement made yesterday, the largest seller Classic 350 is also now available for MIY customization from the company. Going by its sheer sales per month, it is expected to get the ball rolling in big numbers for MIY.
On MIY, Mr Dasari said,
In a continuous effort to evolve the Classic, we have introduced new variants of the motorcycle and added the option to view and configure, enabling our riders to express themselves in distinct and unique ways. The young and vibrant colour schemes and trims of the Classic 350, coupled with several personalization and accessorization combinations via MIY will definitely offer a more involved purchase and ownership experience for riding enthusiasts. We are also very happy that MiY has been very well received by our audiences.
As a buyer you can order your customized Royal Enfield at the dealership, website as well as the company’s mobile app. The Chennai based motorcycle maker has announced that all the motorcycles in the line-up will get MIY customization options in a phased manner.