Meteor 350 bookings are high suggesting a lot of initial interest in the motorcycle. This is a very important model for RE and its success will determine the way ahead for the brand…
Royal Enfield recently launched its new motorcycle – the Meteor 350, and looks like it already has a winner in its hands! The cruiser is being pitted as a replacement for its other popular model – the Thunderbird 350.
Launched on 6th November, it already crossed 8000 bookings according to an online report at Bloomberg published on on 12th November (that is within 6 days). This is a great start and clearly it has appealed to a lot of the company’s buyers. It would be interesting to see if it can maintain the momentum, specially against the increasing competition from Jawa, Honda and others. Just for reference, the Thunderbird averaged around 3,000-4,000 units a month.
However, it has come to light that Royal Enfield’s backlog of deliveries has jumped threefold in just three months due to the supply chain issues that the company is facing. It had around 40,000 pending bookings in the month of August, which have now grown to 1.25 lakh bookings, as of this month.
Royal Enfield has developed the Meteor 350 ground-up on an all-new platform. It comes with a new 349 cc, air-cooled, fuel injected, SOHC engine that produces peak power of 20.2 bhp at 6100 rpm and 27 Nm of maximum torque at 4000 rpm.
The motorcycle has been priced starting at Rs. 1,75,817 (ex-showroom, Chennai), and is one of the direct competitors to the Honda CB 350 H’ness. Honda also recently shared that it has already completed 1000 deliveries of the H’ness.
Source – Bloomberg Quint