As we have been reporting extensively, Royal Enfield, a part of the Eicher Motors Group is getting aggressive by each passing month. According to Economic Times, the company is all set to launch its latest model, the Continental GT in United Kingdom this September. Point to be noted is that the launch will take place before its official stint in India.
Royal Enfield is also targeting a 40 per cent increase in total production next year to 2.5 lakh units from an expected 1.76 lakh units in 2013.
The Continental GT aka cafe racer, is powered by a 535cc, air-cooled single, which is a bored out version of the Classic 500’s 499cc Unit Construction Engine – with a re-mapped ECU and a lighter flywheel which, according to reports, makes it rev quicker. This will make it the fastest Enfield ever to hit our streets, when it launches sometime towards the end of this year.
Mr. Lal also said that Royal Enfield has been working to expand its distribution network both domestically as well as on a global scale and become the market-leader in the mid-sized motorcycle segment. Since the commencement of it’s new plant at Oragadam, near Chennai earlier this year, the company has been gradually bumping up production in order to reduce waiting period for its motorcycles.
The not-so-good news is that despite this increase in production, waiting period on Royal Enfield motorcycles which, according to Siddharth Lal (MD & CEO of Royal Enfield), is around seven months right now, will not see any significant reduction because of the already piled up bookings.
Royal Enfield’s product portfolio in India includes the Bullet, Classic and Thunderbird in both 350 and 500 cc displacements. It also exports motorcycles to 40 countries globally including the USA, UK, Japan, other European nations and Latin American countries, as well as the Middle East and South Asia.
Its Indian operations are conducted through 11 company-operated stores and 250 separate dealerships in almost all major cities and towns.
– By Vishal Jaitra