Bajaj’s Comeback Pulsar NS (200 & 160) Registers 42,000 Unit Sales: Discontinuation Worked?

Overall Pulsar sales best ever in the month of September…

In what seems like a real good comeback, Bajaj has announced the Quarter 2 results for the financial year 2018. When others were making merry, Bajaj was the only manufacturer which was registering degrowth and they have their own reasons for the same. However, here are some numbers which reveal that they have turned the tables around…

Pulsar Sales & Bajaj’s Quarterly Numbers

Some number crunching…

  • For the complete Q2 FY 18, Bajaj sold a total of 5.83 Lakh motorcycles in the domestic market which is a 37 percent growth quarter on quarter.
  • They witnessed highest ever monthly sales of 4,28,752 units in September 2017.
  • At 112,075 units, Pulsar brand also achieved highest ever sales (domestic + exports) in September.
  • Pulsar, including Avenger and Dominar registered total sales of 2.37 Lakh units in Q2. In September alone, these three brands (Pulsar, Avenger and Dominar) registered 98,601 unit sales in the domestic market.
  • In Q2, the CT brand sold 1.76 Lakh units (the new CT100 electric start registered 99,000+ sales in two months) whereas the Platina sold 1.05 lakh units in the complete quarter (new Platina with LED DRL registered 45,000 unit sales in September – its launch month).

Pulsar NS Sales

After toying with other brands, Bajaj brought back the NS (Naked Sports) brand in India with the relaunch of Pulsar NS200 back in February this year. They added the smaller NS160 to the range in June. And it seems that the mid-term discontinuation has worked in its favour.

Out of the total mentioned above, the new NS range (both Pulsar NS200 + Pulsar NS160) sold 42,000 units which is an average of 14000 units every month. It must be understood that earlier Bajaj found it hard to sell even 3000 units of the Pulsar NS200 and the AS150 never really got going. So, considering this, the reinvented NS brand appears to be on the right track. Bajaj has not shared individual sales of both these motorcycles so our assumption is based on the combined numbers which we have.

Along with the bigger 200, the Pulsar NS160 has been received well, going by the numbers Bajaj has shared

Bajaj Market Share

  • In September, Bajaj’s market share in the premium segment was 45 percent.¬†Bajaj ended the quarter 2 with a market share of 42 percent in this sports segment (Pulsar + Avenger + Dominar).
  • Domestic market share in the entry level segment improved to 32 percent in Q2.
  • Bajaj commanded an overall market share of 17 percent in Q2 and for September alone it was close to 19.5 percent.
Pulsar Sales
Pulsar 220 is still one of the largest selling big Pulsar, despite its age…

In terms of overall numbers, Bajaj witnessed a 37 percent Quarter on Quarter (QoQ) growth by selling 5,83,997 motorcycles in the domestic market. At 3,34,724, their exports registered a fall of 4 percent QoQ.

Pulsar NS200 ABS
Few days back, Bajaj introduced ABS on Pulsar NS200. Click pic for walkaround video and details

Also Read: There is NO Avenger 400 for Now But a New Variant is Coming

Recently Bajaj snatched back its pole position from Royal Enfield and Hero as the most valuable motorcycle manufacturer in terms of market capitalisation. They have partnered with Triumph to manufacture mid capacity motorcycles.