Bajaj has recently launched Pulsar 125 in the Indian market. It has got them new customers...

Pulsar 125 drum brake version may not have been in demand or Bajaj simply did not want to sell it in the market…

Earlier this year in August Bajaj launched the smallest Pulsar ever – the Pulsar 125 which also came with the potential of diluting the brand. However, Bajaj tried to offset this by offering the same design of the 150cc Pulsar and segment highest power output. The ploy was to present big bike looks for 125cc customers.

Pricing was also kept in the topmost spectrum and only a couple of other motorcycles – Glamour FI and Shine SP Disc were costlier. It was offered in two variants – one with drum brake (price Rs 64,000) and the higher version with front disc brake (price Rs 66,618). However, the company seems to have dropped the entry variant to streamline the lineup. There is no mention of the drum brake variant on the website and the motorcycle’s homepage also mentions “All New Pulsar 125 Starting at Rs 66,618”, almost confirming that there is no variant under this.

Pulsar 125 drum brake
Here is how it stood in August-September 2019

After launching the Pulsar 125 Neon which looked exactly like the Pulsar 150 Neon, Bajaj has taken two steps to create differentiation. One, the 150 got a major Rs 4000 price hike which took it to Rs 75,000 levels, significantly higher than the 125 (more details). And two, the 150 got a slight design change with the addition of tank extensions (check it out).

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The start has been good for the small Pulsar as it amassed 40,000 unit sales in the first two months. It must be remembered that Bajaj has not been able to penetrate in this 125cc segment which is largely dominated by Honda and Hero with their Shines and Glamours. The challenge for the Pune-based maker will be to keep the momentum going.