Brand Hero has built its muscle on smaller mass-market products such as Splendor, Passion and few others. So it wasn’t surprising when they kick started their new R&D work on these products with the...

Updated on 2nd September 2016 With the Splendor iSmart 110 done and dusted, the desi-bred two-wheeler maker Hero, now has the task in hand to make the Splendor brand the leader again. While sales have...

When Mahindra announced its foray into the two-wheeler business, we were of the opinion that they should follow top-down approach. In fact, at various media events and official/unofficial interactions we have tried to convey...

With Yamaha already working on artificial intelligence with their Motobot project, Kawasaki too is getting all set to enter the arena. Unlike Yamaha’s Motobot, which can also be seen as a way for autonomous bikes,...

TVS has been a brand which has been the talk of the town in the arena of motorsports for more than 3 decades now. Their sales volumes for the Apaches are showing healthy growth...

After their split with Honda, Hero is trying desperately not to let the market slip. In the 150 cc segment, they have as many as five offerings on a similar platform but different designs. A...