Hero Honda Hires Law & Kenneth For Brand Positioning
There was a time in India during the FZ series and R15’s launch, where we kept on hearing Yamaha every now and then. ...
Bajaj Eyes 25% Market Share In Bikes This Year
Motorcycle major Bajaj Auto is eyeing a 25 percent market share in the middle segment by the end of this fiscal, a top company...
Treading New Heights – First Person from A.P. to Complete the Iron-Butt Challenge!
This is an article featured in ‘Deccan Chronicle dated 24 April 2011. It’s very interesting and damn impressive too. Being a part of bikers’...
BMW Superbikes to Sport Hero Gearboxes
Greetings! Here is a piece of news that will certainly make all the Indian bikers proud because BMW superbikes will now sport gearboxes made...
Tuono V4 R Is Aprilia’s Product To Expand Indian Portfolio
I’m personally not a great admirer of naked bikes myself. But this angry monster impressed me so damn much that I keep looking at...
Yamaha Teaches Safe Riding to Kids
The initiative is focused on inculcating safe riding habits that would contribute to raising traffic safety awareness among local communities and not just Yamaha...