Bajaj, in an attempt to focus its energy on motorcycles, had left the scooter business despite its rich heritage. While they do feel the void when Honda and TVS soars ahead thanks to their automatic scooter sales, Bajaj has managed to create an impressive empire. To strengthen this further, the brand is continuously known to update its line-up.
Well, sometimes a bit too much as many would like to point out. However, having one of the most awaited Indian motorcycle coming soon, the Pune based maker has even bigger plans. The company has a 20 percent market share in the domestic market and to increase it further, their eye is ready to point towards the volume churners too.
Mr S Ravikumar, President, Business Development and Assurance, in a conversation with MoneyControl, has revealed/confirmed their three upcoming products. Here’s what you need to know:
- Bajaj Pulsar 400: Now it is no secret that Bajaj’s next Pulsar badged motorcycle is the CS 400. Using the engine borrowed from the KTM 390s. Both ABS and non-ABS versions will be available. The output though can be expected to be reduced slightly to fit Bajaj’s need. Expect the bike to be launched later this month or latest by September.
- The Next V: While the V15 has gained rave reviews and a strong fan following. The sales volumes are living proof. However, the next V is set to launch in the third quarter, that is before the calendar year ends. If we talk about the engine capacity, there are a few pointers we have to consider. Mr Ravikumar has said that the bike will be positioned in the mid segment. Now Bajaj has always been known to satiate the mid segment (which they often call as mid-executive segment) with 125 cc Discovers. So a 125 cc V by December eh?
Read More: V40 a generated myth
- Entry level: Yes they are back at it again. Bajaj Auto also plans to bring a product in the entry level segment, which will also be launched by December. Now the company recently introduced the Platina ComforTec (which claims a fuel efficiency of 104 kmpl). The CT 100 range too was updated with a bare bones motorcycle (CT 100B). So what exactly is Bajaj planning to do here?
In the second half of 2015, Bajaj managed to sell 1.55 lakh motorcycles a month. That’s after the new Pulsar range was introduced. This time, with three new products, they want to hit 2.15 lakh to 2.20 lakh units per month. Can they do it?